Issue Campaigns
Strategic consulting to shift public opinion, build coalitions, and win policy fights.
What This Is
Issue campaigns are about changing hearts, minds, and ultimately policy. Whether you're fighting to protect existing rights, advancing new solutions, or shifting the narrative on a critical issue, success requires strategic messaging, disciplined execution, and the ability to mobilize diverse constituencies.
Prickly Pear Strategies provides end-to-end consulting for issue campaigns across New Mexico. We help you define clear objectives, identify target audiences, craft compelling messages, build broad coalitions, and execute tactics that move public opinion and influence decision-makers.
We've worked on issue campaigns ranging from civil liberties and voting rights to environmental justice and public education. We understand what it takes to build momentum, sustain pressure, and convert public support into concrete policy wins.
Our Approach
Campaign planning: We work with you to define campaign goals, identify key audiences and decision-makers, and develop a comprehensive strategy with clear timelines and success metrics.
Message development: We craft messages that resonate with your target audiences, frame the issue effectively, and motivate action. Messaging is grounded in research, tested when possible, and adapted based on what works.
Coalition building: Issue campaigns require broad support. We help you recruit coalition partners, align messaging across organizations, and coordinate collective action.
Tactical execution: We develop and implement integrated tactics including earned media, digital organizing, grassroots mobilization, direct lobbying, and public education.
Adaptive management: Campaigns require constant adjustment. We monitor progress, track opposition activity, and refine strategy in real time to maximize impact.
What You Receive
Comprehensive campaign plan with goals, audiences, messages, and tactics.
Message framework and communications toolkit.
Coalition recruitment and management strategy.
Tactical implementation support across channels.
Media relations guidance and spokesperson training.
Real-time campaign tracking and strategic adjustments.
Post-campaign evaluation and lessons learned.
Who Is This For
This service is ideal for nonprofits launching advocacy campaigns, coalitions coordinating multi-organization efforts, community groups mobilizing around local issues, advocacy organizations seeking to shift policy or public opinion, and any team ready to run a disciplined, strategic issue campaign.