Organizational Campaigns
Strategic campaigns to grow your base, increase engagement, and build long-term power.
What This Is
Organizational campaigns are about building the power and capacity of your organization over time. Whether you're launching a membership drive, engaging your base around a key priority, or building visibility and influence in your community, these campaigns require strategic planning, disciplined execution, and clear success metrics.
Prickly Pear Strategies helps nonprofits, unions, coalitions, and advocacy organizations design and execute campaigns that grow membership, deepen engagement, strengthen organizational infrastructure, and build long-term political power.
Unlike candidate or issue campaigns with defined endpoints, organizational campaigns are often ongoing efforts to build sustainable capacity. We help you set realistic goals, design effective tactics, and measure progress so you can demonstrate impact and refine your approach over time.
Our Approach
Goal setting and planning: We work with your team to define clear campaign objectives, whether that's recruiting new members, activating existing supporters, or building name recognition in target communities.
Audience research: We help you identify and understand your target audiences, including what motivates them, where to reach them, and what messages resonate.
Integrated tactics: We design multi-channel campaigns that combine grassroots organizing, digital engagement, events, earned media, and direct outreach to maximize reach and impact.
Systems and infrastructure: We help you build the systems needed to sustain campaigns over time, including CRM tools, volunteer management processes, and data tracking.
Measurement and learning: We establish clear metrics, track progress, and conduct regular analysis so you can see what's working and adjust tactics accordingly.
What You Receive
Organizational campaign plan with goals, audiences, and tactics.
Audience research and segmentation strategy.
Integrated campaign tactics across organizing, digital, and communications.
Volunteer recruitment and engagement plan.
Systems recommendations for CRM, data tracking, and reporting.
Campaign metrics and progress dashboards.
Regular strategy sessions and tactical adjustments.
Post-campaign evaluation with lessons learned and recommendations.
Who Is This For
This service is ideal for nonprofits building membership or donor bases, unions growing their membership and engagement, coalitions expanding reach and influence, advocacy organizations building grassroots power, and any organization ready to invest in long-term capacity building through strategic campaigns.