Candidate Campaigns
Strategy for local and state races across New Mexico.
What This Is
Winning elections requires more than a good candidate and strong values. It demands strategic planning, disciplined field operations, effective messaging, and the ability to mobilize voters in a competitive environment. Prickly Pear Strategies provides consulting for candidate campaigns at the local and state level across New Mexico.
We've managed and consulted on campaigns for city council, school board, state legislature, Congress, and statewide offices. We know what it takes to build a winning operation from the ground up, navigate New Mexico's political landscape, and execute a plan that gets your candidate across the finish line.
Whether you're running your first race or mounting a competitive challenge, we provide the strategic guidance, operational support, and hands-on experience to help you win.
Our Approach
Campaign planning: We develop comprehensive campaign plans that include voter targeting, budget allocation, staffing structure, and timeline with key milestones from launch to election day.
Message and positioning: We work with candidates to develop clear, compelling messages that differentiate them from opponents, resonate with target voters, and provide a framework for all communications.
Field strategy: We design voter contact programs including canvassing, phone banking, and relational organizing that maximize efficiency and turnout among your target universe.
Fundraising support: We help develop fundraising plans, donor prospect lists, and call-time strategies to ensure your campaign has the resources it needs to compete.
Tactical execution: We provide hands-on support for everything from volunteer recruitment and training to debate prep, earned media, digital organizing, and get-out-the-vote operations.
What You Receive
Comprehensive campaign plan with targeting, budget, and timeline.
Message framework and communications strategy.
Field plan with voter contact goals and tactics.
Fundraising strategy and donor development support.
Volunteer recruitment and management guidance.
Debate preparation and public speaking coaching.
Digital strategy including social media and email programs.
Get-out-the-vote plan and election day operations support.
Post-election debrief and analysis.
Who Is This For
This service is designed for first-time candidates building a campaign from scratch, experienced candidates seeking strategic guidance, campaign teams looking for additional capacity or expertise, and local or state races that need hands-on consulting to build a winning operation.